Dear brand friends
By all means, join the protests, stand up and show support for our heroes as well as outrage for injustice. But please don’t forget how important it is, especially in trying times such as these, that you are doing the right thing as well as saying it.
Make sure, before you jump on the next bandwagon, that you’ve got your own house in order. Focus on doing the stuff that you should do (as standard) and take care of your own.
Treat your staff well, especially during difficult times. Make sure they feel safe, it’s been tough - reassure them.
Pay your suppliers on time – better still, pay them early. Give them fair terms of trade, especially for the small guys - you are important to them. Their cash flow is even tighter than yours right now.
These simple things are really important to people today. Of course you can save the world and stand up for those who don’t have a voice. But first, please take care of the people who make your business work.
Look after them and they’ll look after you. Simple right?